The assembly works were founded in 1961 in Saignelégier von der Desco at the Schulthess AG, which later became the Maurice Lacroix Switzerland watch company. The purchase of a case manufacturing company strengthened the position of the company even more, enabling after only a few years of the company's existence, the manufacturing of classical watches but including the newest techniques. This reflects the company's philosophy completely, living up to their motto of wanting to create "Tomorrow's Classics".
Maurice Lacroix well known for authentic products is dedicated to Swiss watch making traditions, which still require a large amount of manual work. Innovative and surprising solutions, in both design and functions are still a main part of the company's basic values. Maurice Lacroix pays particular attention to numerous details. Manufactured with love and passion, the watches inspire an audience across the whole wide world. Maurice Lacroix is especially well known for his Masterpiece Collection, which is launched frequently in limited series.
Notable watches from Maurice Lacroix: Masterpiece, Pontos, Miros, Divina, Les Classique
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