Chopard

In the year of 1860 Louis-Ulysse Chopard laid the foundations of success with the luxury brand of Chopard. This wristwatch and jewellery company is still an independent family owned business today. The owners, the Scheufele family, are still very much involved in the company: Karl Scheufele is acting President and Director General, Karin Scheufele is responsible for business on the German market, daughter Caroline is the creative soul behind the jewellery and accessories collections and son Karl-Friedrich makes sure that the new models created in the company are enhanced with the latest mechanics and techniques. The family business is not only well known and appreciated in the entrepreneur circles: the Chopard Events in Cannes, Los Angeles or other metropolis are well loved by the Jet-Set. Top models are employed as ambassadors of this brand name; Eva Herzigova for instance, is also a sponsor of many prestige sporting events, the Mille Miglia for instance, the legendary old timer race through Italy.

Notable models of watches by Chopard: Mille Miglia, St. Moritz Chronograph, Happy Diamond, L.U.C, La Strada, Ice Cube.